Wednesday, April 28, 2010

Businesses Should Know About These New Local Features from Google

Facebook made some of the biggest news of the week with the anouncements from its developer conference, as far as online business goes, but Google had some significant news about local search that may have taken a backseat, but should not be ignored.

The Google Local Business Center is now called Google Places, as the company aims to rebrand the product around the Place Pages it introduced last fall. Place Pages are the pages for business listings that are found in Google local searches. They contain relevant information about a business from various places on the web, such as reviews and images, as well as other info the business puts up after claiming their listing.

Is Google's rebranded local business center a step in the right direction? Tell us what you think.

Google Places, the company says, is "just the beginning of what’s to come from our efforts to make Google more local."

New features that come along with the name change include:

1. Service areas - Businesses who travel can show the geographic areas that they cover. Those without a storefront can make their address private.

2. Advertising with Tags - For 25 bucks a month, businesses (in certain cities) can use Tags to highlight their listings on Google.com and Google Maps. These are yellow markers that let you promote important aspects of your business. They can be used for thins like coupons, photos, and other select features. They don’t affect the rank of search results, but they give customers more information and may prove beneficial. You can expect Google to increase the number of cities where this option is available.

3. Business photo shoots - Businesses (again, in certain cities) can request a free photo shoot from Google to have the interior of their business photographed and added to their Place Page. We've seen Google do this in the past. Now we know what they're doing (learn more here). You can upload your own photos as well.

For More Read....

http://www.webpronews.com/topnews/2010/04/20/google-local-business-center-now-google-places

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