The Secret of Search Engine Optimization

Believe it or not, search engine optimization (SEO) is an important key to gaining more traffic and visitors to your website. Resorting to phone directories, dictionaries or newspapers for a quest for information is become obsolete. Nowadays, whenever people are trying to find out something, you can be sure that there is only one place that they head to. Yes, and that is search engines. How would you love to improve your business’s presence and awareness? Then you should do your utmost to make sure that your website is found on search engines.

That is the aim and objectives of search engine optimization. Basically, search engine optimization was designed to help you incorporate your website to an improved or higher ranking position within numerous search engines. If your website can grab a space on the first page of Google, and eventually up to the number one spot on the list or results; you will notice increase in traffic to your website at an alarming rate. This leads to a better business prospect and new customer than before.

So how can you use search engine optimization for the better? The concept behind SEO is simple yet, there are many brainstorming component and procedures to follow. Search engine optimization is constantly changing. It is dynamic not static. This means you should do your utmost to stay on top, amidst the latest trends. Only than will you be successful.

The very first step is to do a research on your market. Dig deep to determine the type of keywords and phrases that your potential customers will use when searching for information related to your products or service. There are special keywords related to the particular industry in which you do business, or a more general market. You need to know these keywords. Keywords work hand in hand with search engine optimization, so do you best to find the most popular and widely used keywords. Avoid taking competition to the extreme.

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http://www.articlecache.com/articledetail.php?artid=141315&catid=362&title=The+Secret+of+Search+Engine+Optimization

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Microsoft launches SQL Server R2

Fast, in-memory analysis and centralized management are highlights, but will it make BI more accessible to business users

Few surprises were contained in the recent official announcement on Microsoft SQL Server 2008 R2, but the occasion did give the company a chance to stoke interest in SQL Azure cloud services and anticipation of the Parallel Data Warehouse edition of SQL Server expected to launch later this year.

Plans for an upgrade of SQL Server 2008 were first announced in October of 2008, and the community technical preview (beta) became available last November. Thus, customers know what to expect.

Highlights include in-memory analysis capabilities provided by PowerPivot add-ins for Excel and SharePoint, and master data management and complex event processing capabilities aimed at ISVs and developers. The PowerPivot add-ins will enable desktop users to do rapid analysis on up to millions of rows of data with the aid of "slicer" controls used to cut across multiple dimensions. These analyses can then be published for others to see through SharePoint. That combination ensures managed self service, according to Microsoft.

"It's self-service because companies can empower end users to do more analyses on their own in the familiar Microsoft Office environment," said Tom Casey, Microsoft's general manager of business intelligence. "It's managed because IT professionals can easily make data available for reports and analyses while governing who has access to data and monitoring who is using which analyses."

One drawback of the PowerPivot add-ins is that they only work with Excel 2010 and SharePoint 2010, which are currently available in community technical preview releases but won't formally launch until next month. Critics describe PowerPivot for Excel as little more than an in-memory upgrade of the pivot-table capabilities already available in the spreadsheet tool.

As such, the add-ins will enable power users to quickly crunch more data, but it won't make developing BI insight any easier or more accessible to spreadsheet novices. For that, developers and Microsoft partners must still create business-process-specific applications and interfaces in Excel.

"There's no doubt PowerPivot is useful and will be successful, but it's not a revolution in BI," said Anthony Deighton, senior vice president of products at QlikTech, a Microsoft rival that introduced in-memory analysis capabilities several years ago. "Microsoft BI still requires application-style development, but many companies just don't like deploying Excel applications."

Microsoft SQL Server R2 also includes several upgrades aimed at streamlining administration. New application and multi-server management capabilities, for example, enable database administrators (DBAs) to centrally manage all instances of applications running on any number of servers. Artifacts such as tables, views, and stored procedures can be grouped, deployed, and managed using unified policies and procedures.

Source:

http://www.informationweek.in/Software/10-04-22/Microsoft_launches_SQL_Server_R2.aspx

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Facebook to push promo Pages to users

Facebook will try to spur members to become fans of more of its site's Pages, which are profiles that organizations, companies and public figures set up to promote themselves and their brands, the company announced Monday.

Facebook will do this by suggesting specific pages that are related to information people have posted about themselves on their profiles, such as the city in which they live and the type of music and movies they like.

People will have the choice of accepting all Pages recommendations with one click or consider each suggestion individually, according to Alex Li, a Facebook software engineer.

"Once you make your choice, any text you'd previously had for the current city, hometown, education and work, and likes and interests sections of your profile will be replaced by links to these Pages," he wrote.

Previously, members could subscribe to Facebook Pages by clicking a button labeled "Become a Fan," but that button now reads simply "Like." When someone clicks on a "Like" button, Facebook adds that Page in the contextually relevant section of their profile "Info" section.

One thing to consider on the privacy front is that Facebook Pages are public and available to anyone on the Internet, so posting a comment or photo on them makes the content visible to the Web at large. These Pages also display a small sample of their "fans'" photos and names.

In addition, Facebook has added a new type of profile page to its site called "Community," meant for people to virtually gather around a shared interest or topic.

"Community Pages are still in beta, but our long-term goal is to make them the best collection of shared knowledge on a topic," wrote Li in an official blog post.

For More Read....

http://www.computerworld.com/s/article/9175801/Facebook_to_push_promo_Pages_to_users

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Intel To Introduce System-on-Chip Products

Intel Developer Forum has unveiled its latest Intel system-on-Chip (SOC) products for embedded applications. The upcoming Tunnel Creek System-on-Chip (SoC) is suited for IP phones, printers and in-vehicle-infotainment systems for cars.

According to a company statement, the new research will allow homes and small businesses to better use and manage energy. The forthcoming SoC product features an Intel Atom processor core that, for the first time, will let other companies create PCI Express compliant devices that directly connect to the chip. This offers new flexibility for embedded applications.

Intel is committed to focus our technologies on innovative new applications in China, said Doug Davis, corporate vice president and general manager of Intels embedded and communications group. Were cooperating closely with local companies in China to provide smarter and better connected computing solutions for cars, homes, businesses that provide infrastructure to power a more mobile and faster Internet experience, he added.

During his address Davis disclosed details on a future Intel product code-named Tunnel Creek. This SoC for embedded applications will use a standard interconnect to the processor. The highly integrated SoC combines an Intel Atom processor core, the memory controller hub, graphics engine and video engine into one chip.

The chip will also enable companies to connect their own custom-built silicon to the Intel chip as long as it is a PCI Express compliant. The flexibility in this highly integrated one-chip solution helps reduce bill of materials and saves on board real estate for embedded applications.

Intel Chief Technology Officer and managing director of Intel Labs, Justin Rattner, said the companys goal is to apply Intel technology in ways that empower consumers and small businesses to make better energy choices.

Source:

http://www.itvarnews.net/news/10631/Intel-To-Introduce-System-on-Chip-Products.html

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Google sees fake AV threat

Fake anti-virus software is on the rise and currently accounts for about 15 percent of all malware detected, according to a forthcoming report from Google.

Fake anti-virus software purports to be software than can find and remove malware. But in fact it's malware, the very thing it's supposed to eliminate.

Fake AV software typically pretends to scan the victim's computer and to find some form of malware, at which point it seeks payment from the victim to remove the non-existent malware. Whether or not there's a payment, the fake AV software may install more malware.

Computer users often come into contact with fake AV software through spam Web sites and online ads, which explains why Google is interested in the topic.

Beyond its general concern with maintaining user trust and security, Google wants to make sure that online ads don't become such a pervasive means of malware delivery that users reject legitimate marketing as a risk.

In a blog post, Google security engineer Niels Provos said, "[T]he Fake AV threat is rising in prevalence, both absolutely, and relative to other forms of Web-based malware."

Google's forthcoming report, slated for presentation later this month at the Workshop on Large-Scale Exploits and Emergent Threats (LEET) in San Jose, Calif., says the company found 11,000 domains involved in distributing fake AV software over the past 13 months.

The report, "The Nocebo Effect on the Web: An Analysis of Fake AV distribution," says that fake AV attacks represent 60 percent of the malware found on Web sites that include trending keywords -- popular search terms that generate visitor traffic.

It also says that fake AV software is responsible for 50 percent of all malware delivered via online ads, five times more than a year ago.

In a related note, Google's Postini Q1 spam report indicates that despite several high profile botnet takedowns, spam volume as a percentage of total e-mail volume remains steady.

"This suggests that there's no shortage of botnets out there for spammers to use," said Gopal Shah, from Google's Postini team, in a blog post. "If one botnet goes offline, spammers simply buy, rent, or deploy another, making it difficult for the anti-spam community to make significant inroads in the fight against spam with individual botnet takedowns."

Source:

http://www.informationweek.in/Security/10-04-15/Google_sees_fake_AV_threat.aspx

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