The Secret of Search Engine Optimization

Believe it or not, search engine optimization (SEO) is an important key to gaining more traffic and visitors to your website. Resorting to phone directories, dictionaries or newspapers for a quest for information is become obsolete. Nowadays, whenever people are trying to find out something, you can be sure that there is only one place that they head to. Yes, and that is search engines. How would you love to improve your business’s presence and awareness? Then you should do your utmost to make sure that your website is found on search engines.

That is the aim and objectives of search engine optimization. Basically, search engine optimization was designed to help you incorporate your website to an improved or higher ranking position within numerous search engines. If your website can grab a space on the first page of Google, and eventually up to the number one spot on the list or results; you will notice increase in traffic to your website at an alarming rate. This leads to a better business prospect and new customer than before.

So how can you use search engine optimization for the better? The concept behind SEO is simple yet, there are many brainstorming component and procedures to follow. Search engine optimization is constantly changing. It is dynamic not static. This means you should do your utmost to stay on top, amidst the latest trends. Only than will you be successful.

The very first step is to do a research on your market. Dig deep to determine the type of keywords and phrases that your potential customers will use when searching for information related to your products or service. There are special keywords related to the particular industry in which you do business, or a more general market. You need to know these keywords. Keywords work hand in hand with search engine optimization, so do you best to find the most popular and widely used keywords. Avoid taking competition to the extreme.

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http://www.articlecache.com/articledetail.php?artid=141315&catid=362&title=The+Secret+of+Search+Engine+Optimization

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Google sees fake AV threat

Fake anti-virus software is on the rise and currently accounts for about 15 percent of all malware detected, according to a forthcoming report from Google.

Fake anti-virus software purports to be software than can find and remove malware. But in fact it's malware, the very thing it's supposed to eliminate.

Fake AV software typically pretends to scan the victim's computer and to find some form of malware, at which point it seeks payment from the victim to remove the non-existent malware. Whether or not there's a payment, the fake AV software may install more malware.

Computer users often come into contact with fake AV software through spam Web sites and online ads, which explains why Google is interested in the topic.

Beyond its general concern with maintaining user trust and security, Google wants to make sure that online ads don't become such a pervasive means of malware delivery that users reject legitimate marketing as a risk.

In a blog post, Google security engineer Niels Provos said, "[T]he Fake AV threat is rising in prevalence, both absolutely, and relative to other forms of Web-based malware."

Google's forthcoming report, slated for presentation later this month at the Workshop on Large-Scale Exploits and Emergent Threats (LEET) in San Jose, Calif., says the company found 11,000 domains involved in distributing fake AV software over the past 13 months.

The report, "The Nocebo Effect on the Web: An Analysis of Fake AV distribution," says that fake AV attacks represent 60 percent of the malware found on Web sites that include trending keywords -- popular search terms that generate visitor traffic.

It also says that fake AV software is responsible for 50 percent of all malware delivered via online ads, five times more than a year ago.

In a related note, Google's Postini Q1 spam report indicates that despite several high profile botnet takedowns, spam volume as a percentage of total e-mail volume remains steady.

"This suggests that there's no shortage of botnets out there for spammers to use," said Gopal Shah, from Google's Postini team, in a blog post. "If one botnet goes offline, spammers simply buy, rent, or deploy another, making it difficult for the anti-spam community to make significant inroads in the fight against spam with individual botnet takedowns."

Source:

http://www.informationweek.in/Security/10-04-15/Google_sees_fake_AV_threat.aspx

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Twitter snags over 100 million users, eyes money-making

The popular Internet service hopes to snag hundreds of millions more users in coming years by making the service easier, integrating Twitter directly into Web sites and focusing more on customizing the service for mobile devices.

At the company's first conference for Twitter developers on Wednesday, Chief Executive Officer Evan Williams said generating revenue was among the key priorities going forward -- a change of tone for a firm that had previously said it focused mainly on improving the user experience.

The comments come a day after Twitter rolled out a new advertising program dubbed "Promoted Tweets," its first attempt to make money from its service and a milestone on the path toward an initial public offering.

"Money is important," Williams said during a special talk at the event devoted to monetization. "It takes a hell of a lot of money to run Twitter. There has to be a very solid revenue stream underneath this to fuel it."

But co-founder Biz Stone stressed that while the company was not philosophically opposed to floating shares to the public, he stressed that a public offering was not on the radar for the time being.

"At this point we have 175 people and we just yesterday announced our revenue strategy. We're not talking about an IPO, Stone told Reuters at the event, which was attended by about 1,000 people.

While the fledgling advertising program unveiled this week now has just five advertisers in a trial run, Stone said in an interview that the company believed the new ad service represented one of the primary businesses that would finance the company's operations going forward.

"We are pretty confident that this is going to work out to be a profitable, sustainable, real business for us," Stone said in an interview on the sidelines of the event, which saw Black-Eyed Peas front man will.i.am interviewed about his Twitter views.

COMMERCIAL AIMS

Twitter executive Dick Costolo also cited commercial accounts, which Twitter is currently testing with a couple hundred companies, as the second main money-making pillar.

Twitter, which allows users to send short, 140-character text messages, or Tweets, to groups of so-called followers, is one of the Web's most popular social networking services, along with Facebook and LinkedIn. The social networking services are increasingly challenging established Web players, like Google, Microsoft and Yahoo, by competing for users time online and for advertising dollars.

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http://www.reuters.com/article/idUSTRE63D46P20100415

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